Liam

Creative Director

🎨 Specialization: 2D / Frame-by-Frame / Character Animation

📍 Experience: 12 years in animation, working on indie films, commercials, games, SaaS platforms, etc.

I guess Fig and Frame kind of happened by accident in a way. I'd been drawing on my iPad, mostly illustrations at first, and then one day I just wanted to my drawing move.

I wasn't trained in animation, I just had this idea and went with it.

And people connected with it pretty early on which I wasn't expecting. I think it's because the work felt like a person had done it, you know, not a studio or a machine. Just someone sitting there drawing frame by frame and actually caring about how it turned out.

That's still how I work now really. I do everything by hand, no templates, no AI generation, no shortcuts. Just hand-drawn 2D animation done slowly enough that the story gets the space it needs. The lines are a bit wobbly sometimes and the watercolour bleeds past where it probably should and I kind of protect all of that because I think that's what makes people feel something. It's honest. And I think we're all a bit starved of that right now.

I mostly work with documentary filmmakers, boutique or luxury brands and independent creators who already know what their story is. They just need someone who's going to treat it the way it deserves to be treated.

Watercolor portrait of a man with medium-length hair, beard, glasses, and teal shirt on a pale background.

I've always drawn with pen. Never erasing, never going back to fix a line. I think I just trusted early on that the imperfect marks were the ones that carried the most feeling.

That's kind of how I approach everything at Fig and Frame. I'm not trying to make something perfect. I'm trying to make something that feels real. Something you can tell was touched by a person who actually cared about how it moved.

I don't really believe in motion for the sake of motion. Every frame should hold something, a feeling, a weight, a reason to be there. The tiny irregularities in hand-drawn animation, the way a character moves in a way that's just slightly unpredictable, that's not a flaw. That's what makes it feel alive. I guess what I'm always trying to make is work that doesn't just pass through an audience but actually settles in and stays with them.

Hand-drawn animation is personal, even when it's made for a broader audience. If you believe in stories that breathe and feel honest, that's the kind of work we make.

Let’s create something honest, something with weight, something that doesn’t just move but truly connects.